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20 Apr 2023

Readen Holding Corporation (OTC Pink: RHCO) Announces Neckermann Direct to Enter American Markets


Readen Holding Corporation (OTC PINK: RHCO), a Venture Capital Corporation which is active in the Fintech, Online Payment and E-commerce industries, today announced that its Neckermann Direct B2C E-commerce Platform will start penetrating the American markets with series of online marketing activities.

The Company has transformed Neckermann Online Store and relaunched it as the all new Neckermann Direct B2C E-commerce Platform ( last year. Targeting the European consumers, Neckermann Direct offers more than 350,000 products from Asian merchants and can ship them directly to the European customers. After months of operation, it has brought excellent transaction numbers and generated significant revenues. The most popular products purchased through Neckermann Direct were Fashion & Clothing, Cosmetics & Health Care, and Mobile Phone Accessories. The Company decides it is the right time to extend the reach, and will start series of marketing activities to attract American consumers, including those living in USA, Canada, Mexico, etc.

Neckermann is a 70 years old, one of the most well-known retails brand in Europe. It was founded in Germany in the 1950’s by Dr. Josef Neckermann, and quickly grew to be the largest mail order company in Europe and once distributed over 3 million copies of product catalogue to households. Over the years, its offering of over 700,000 products along with its credit facilities, made Neckermann a household brand in most European countries. In 2016 RHCO took over a majority in Neckermann in the Benelux and implemented a new strategy to rebuild it to be an online retailer.

In early 2022, RHCO decided to transform Neckermann Online Store into Neckermann Direct, an all-new B2C E-commerce platform which welcome cross-border merchants from Asia to directly sell their products to customers in Europe. The Company realized the market opportunity, as there were tremendous needs from Asian suppliers, factories, and merchants to sell directly to Europe, yet the current block of Chinese merchant accounts by E-commerce giant Amazon has forced many Chinese companies to seek other direct selling channels. Neckermann Direct aims to activity bridging the gap, encouraging genuine and high-quality Chinese / Asian products to be offered directly on its platform without any wholesaler.

Richard Klitsie, CEO of RHCO stated, “Neckermann Direct has successfully provided a trustful platform for both consumers and merchants as the whole Europe knows Neckermann. We are confident that Neckermann Direct can also perform very well in the American markets, as Asian merchants are longing to sell to worldwide as well. Our Neckermann Direct Platform is definitely riding on the global E-commerce wavefront, and we are only starting to realize its potential.”

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