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21 Jun 2022

Readen Holding Corporation (OTC Pink: RHCO) Transforms Neckermann Online Store into Neckermann Direct B2C E-Commerce Platform


Readen Holding Corporation (OTC PINK: RHCO), a Venture Capital Corporation which is active in the Fintech, Online Payment and E-commerce industries, today announced that they have transformed Neckermann Online Store into the all new Neckermann Direct B2C E-commerce Platform ( The Company has revived a 70 years old, one of the most well-known retails brand in Europe into a front runner of global E-commerce, providing a platform for Asian merchants and products to enter European market.

Founded in Germany in the 1950’s by Dr. Josef Neckermann, Neckermann quickly grew to be the largest mail order company in Europe and once distributed over 3 million copies of product catalogue to households. Over the years, its offering of over 700,000 products along with its credit facilities, made Neckermann a household brand in most European countries. In 2016 RHCO took over a majority in Neckermann in the Benelux and implemented a new strategy to rebuild it to be an online retailer.

In early 2022, RHCO decided to transform Neckermann Online Store into Neckermann Direct, an all-new B2C E-commerce platform which welcome cross-border merchants from Asia to directly sell their products to customers in Europe. The Company realized the market opportunity, as there were tremendous needs from Asian suppliers, factories and merchants to sell directly to Europe, yet the current block of Chinese merchant accounts by E-commerce giant Amazon has forced many Chinese companies to seek other direct selling channels. Neckermann Direct aims to activity bridging the gap, encouraging genuine and high-quality Chinese / Asian products to be offered directly on its platform without any wholesaler.

According to the Shenzhen Cross-border E-commerce Association of China, Amazon has blocked at least 50,000 Chinese merchant accounts since May 2021, and Chinese cross-border E-commerce companies had suffered losses of more than 100 billion yuan (USD$14.93 billion) (up to Aug 2021). It was estimated that China’s market scale of cross-border E-commerce would hit 14.6 trillion yuan (USD$2.18 trillion) in 2021 and exports accounted for 77.5%.

The transformation was part of RHCO’s E-commerce initiative that also included Two Percent Online Store ( RHCO has transformed Two Percent into a comprehensive retail platform for all luxury brands, serving the growing demand for European Fashion, Cosmetics and Body Care Products throughout Asia.

Richard Klitsie, CEO of RHCO stated, “Our all new Neckermann Direct Platform is definitely riding on the global E-commerce wavefront. We see that Chinese and Asian merchants are longing to sell to Europe, so the market potential is beyond imagination. Neckermann Direct can provide a trustful platform as the whole Europe knows Neckermann. And our synergy of Neckermann Direct, Two Percent along with OkePay and OkeApp is building RHCO into a strong and solid E-commerce / Online Payment enterprise.”

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