READEN HOLDING CORPORATION (OTC PINK: RHCO), a Venture Capital Corporation which is active in the Fintech, Online Payment and E-commerce industries, today announced that it will launch OkeTV, a new YouTube channel which serve as a marketing platform for OkeApp and its merchants. OkeTV will be the starting gateway for OkeApp to enter the ever-growing KOL (Key Opinion Leader) marketing horizon.

OkeApp is RHCO's newly launched discount referral app ( www.okepartners.com ), and it targets to sign up 8,000 to 10,000 new merchants within the next twelve months in Hong Kong, which will eventually bring 4 million payment transactions per month. OkeTV ( https://www.youtube.com/channel/UCFZ-N9fAiK3iXLnijIB1I4Q ) will create promotional videos for its merchants, utilizing KOL / influencer, live streaming sales and other marketing strategies. As OkeTV will be divided into various sections, namely Fashion, Lifestyle, Dining, Entertainment, Health, Pets, etc., merchants in different sectors, such as retail shops, restaurants, beauty spas and other service providers will get extra exposure and result in more income.

Despite the pandemic, in 2021 the global KOL marketing market size has grown 712% since 2016. In China, over 80% of consumers (who follow at least one KOL) have purchased products endorsed by influencers. In this years Singles Day (11 November), Alibaba reportedly has achieved a gross merchandise volume (GMV) of 540.3 billion RMB ($84.54 billion USD) during the 11-day period, a more than 8% jump from last year.

Richard Klitsie, CEO of RHCO stated, "We have all witnessed the selling power of KOL in China and Asia, as live streaming has brought enormous sales to E-commerce in recent years. We see OkeTV as an essential part of OkeApps marketing strategy and we are confident that OkeApp will ride on this megatrend and benefit all our merchants."