READEN HOLDING CORPORATION (OTC PINK: RHCO), a Venture Capital Corporation which is active in the Fintech, Online Payment and E-commerce industries, today announced the appointment of Johannes Henri Westbroek as the Director of European Business, which include the Company’s several subsidiaries in Europe namely Okey Media BV and OK-2 BV.

Mr. Westbroek is an experienced managing partner and agile business developer with a demonstrated history of working in Venture Capital, Media, Lotteries and Start-ups. He has held various top positions in international companies, such as Managing Partner of WiseBourne International BV, CEO of Proximity Wolves BV, CEO of Venture Fund T-Space among others. He was also Managing Director of De Lotto in the Netherlands and Ecolot Lottery Uzbekistan. Henri has sound background in media as he was Manager Director for Moscow Times, Independent Distributors Inc (Cosmopolitan, Playboy), Wegener Magazine Group and News Tribune, in different time period.

Henri was also an Associated Professor for UIBS Business School in Antwerpen / Barcelona / Brussels. He has been a Lecturer for Intercollege Business School in Amsterdam. He received an MBA degree from Nyenrode Business University in the Netherlands.

Okey Media is a new developing sector of RHCO which focuses on New Media Licensing and Distribution. It holds the world broadcasting and streaming rights of 200+ top notch DJ concerts & events and is closing a deal with an Asian pay-per-view platform. It also has distributing rights of various European TV shows, sports events (e.g., MMA) and entertainment programs. OK-2 is another RHCO subsidiary which focuses on the launching of Debit Card Business.

Richard Klitsie, CEO of RHCO stated, “We have known Henri for a long time, and we are so thrilled that he is joining us. As we are exploring new opportunities in the market especially Europe, we need a guy like Henri to take the steering wheel. His experience in Media would definitely help us in the development of Okey Media, which is a big potential growth opportunity for us.”