READEN HOLDING CORP. (PINKSHEETS:RHCO) purchased the total Wagyu beef cattle from Petrus Wagyu.

 READEN HOLDING CORP. (PINKSHEETS:RHCO) announced that Altembrouck Agri BVBA, a wholly-owned subsidiary of Readen Holding Corp. purchased the total Wagyu beef cattle from Petrus Wagyu.

Recently Altembrouck Agri BVBA has taken over the total Wagyu livestock of “De Drie Morgen”. The Wagyu of “De Drie Morgen” is genetically unique in Europe. The Wagyu bloodlines of Tajima, Kedaka, and Tajiri are secured and stronger embedded.

With the addition of” Petrus Wagyu”, Altembrouck Agri BVBA holds the best genetic breeding material available outside Japan. “Petrus Wagyu” has taken a strong effort to grow their cattle by the best organic standards.

Wagyu beef is known for its exquisite taste, nutritious values and high marbling, it surpasses the USDA prime grade by far and is sold at prices between 300 and 1000 USD. a kilogram.

Altembrouck Agri BVBA has become one of the world’s leading exploitations of livestock of Wagyu cattle including its breeding programs. The Altembrouck live stock is from the strongest available bloodlines. Altembrouck Agri BVBA has upgraded animal housing to house 1000 cattle to accommodate the expansion.

Altembrouck Agri BVBA will supply Wagyu Beef to more than 1200 restaurants in Belgium, Germany and the Netherlands including Michelin star establishments. Altembrouck Wagyu estimates its share in this niche market at 30% of the total production of Wagyu in Western Europe by the end of 2014.

Most of the bloodlines outside Japan have been mixed and are now called pure bred or cross bred, Altembrouck Wagyu’s goal is to keep a high 100% Wagyu beef standard by a total in house production from breeding to daily fresh distribution and let the Altembrouck Wagyu become what “Beluga” is to caviar or “Cohiba” to cigars.

QUOTE CEO John Leenders: “Premium quality and high yield go together in this large expansion of this division in the Readen group”.

Readen Group’s mission statement: To be a valuable and reliable partner for customers, suppliers and investors in terms of quality, communications and service. Adding value for all the stakeholders is the main objective.

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