Using our vast experience within the retail and mobile telephone markets, in 2013 Readen Holding Corp decided to start their own electronics online retail site combining the knowledge and networking acquired through Readen Holding Corp, D5avnue was soon able to compete and often undercut the competition by offering their customers competitive pricing on both branded and non branded electronics including smartphones, televisions and spyware to mention just a few. 
D5avenue quickly grew into a trusted online partner for the electronic needs of our Dutch customers. In order to broaden our Customer base D5avenue soon extended it's network to include Belgium, Germany and eventually France. 
With Future growth startegy in mind the management of Readen Holding Corp aqcuired the famous brand name Neckermann, to be used specifically only in The Netherlands and Belguim, leaving the brand D5avenue operating outside these regions.