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Retail 2.0

Readen Holding Corp as a modern and ambitious company is always looking for new avenues for growth. The private lease market has been developing rapidly in the Netherlands in recent years. In 2015 over 7000 private lease contracts were signed throughout the country. Conservative estimates suggest this could surge to over 100,000 in 2020.  With this in mind, we have begun the process to enter into this growing market.

Over the coming weeks, we will be working alongside our private lease partner to design and implement a lease plan to be used in our Neckermann stores.  In retail, once the customer leaves the shop floor, the potential for further revenue leaves with them. By offering extra services in the form of credit, product insurance and now our private lease plan, we are maximising the potential yield per customer long after they have logged off from our site or left our warehouse.

Neckermann has long been a respected brand in Europe. We believe that by utilising the respect the brand has garnered over the years, we can develop a dynamic relationship with our customers that will continue to grow and mature in line with ever shifting trends in the European retail sector. Like any good relationship it must be a healthy one, with both parties benefitting. Mutual satisfaction is key. 

Date: 17 November 2017
Author: Bart Lugard
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